Culture matters to the well-being of Albertans and the growth and prosperity of our province. It is an instrument for excellence, as we strive to build an even better future for Alberta, Canada and the world.
Culture connects generations, ideas and imaginations. It offers us common cause in our differences and the opportunity to celebrate the unity of human experience.
Culture is the way we define ourselves. The way we envision the kind of society we want to live in. And the way we present ourselves to the world.
Alberta Culture and Tourism supports the development and sustainability of Alberta’s cultural industries, tourism, the arts, heritage and nonprofit/voluntary sector. Our culture, tourism, recreation and sport sectors not only enhance Albertans’ quality of life, but are major contributors to the economy, helping attract and retain a skilled workforce and enhancing Alberta’s reputation around the world.
Our programs, services and grants benefit Alberta’s families, communities, visitors and investors by:
- Building a vibrant culture sector
- Marketing Alberta as a world-class destination
- Promoting active, healthy lifestyles